Yes!: 50 Scientifically Proven Ways to Be Persuasive
Great Resource
The ideas in this book are scientifically validated and easy to implement. This knowledge will help anyone become a master of influence. With its short chapters one can process new ideas each day.
Wake up call!
I do not enjoy reading. I loved this book. Very straight forward, easy to follow, scientifically proven ways to get what you want. Some of this you already know, you just have never thought about it in a context that made sense. I very rarely review anything, much less a book, but this book is going to make me a better communicator, a smarter businessman, and possibly...RICH. By all means, get this book if you want to make it through when others wont.
Yes! Yes! Yes!
Dr. Robert Cialdini teaches proven theories, not speculation. His earlier book, Influence, is a classic among professional persuaders. Many have cashed in by "borrowing" the good doctors research. Many so-called persuasion experts have attempted to out-do Cialdini and none have succeeded. In fact, most of them make serious misinterpretations.
Yes! is a potpourri of fascinating persuasion principles. Not speculations, but proven theories. It's an enjoyable read.
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